BigCommerce vs Wix

From small businesses to large enterprises, BigCommerce’s flexible, easy-to-use ecommerce platform supports your online store’s growth now — and into the future.

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BigCommerce vs Wix: Why businesses are making the switch

BigCommerce makes it easy to get your online store up and running quickly — with all the built-in features you need to save time and money.

Get access to more built-in features and functionality

Wix operates as a website builder first and an ecommerce solution second, leaving merchants with restrictions on storage, API call limits, very few ecommerce apps and workarounds for selling wholesale. On the other hand, BigCommerce offers robust native features for selling B2C and B2B so that you can launch your online store quickly — and scale operations as you grow.

Easily adapt to ever-changing shopper expectations

Wix makes it difficult to adapt as your business needs evolve — like rebuilding from scratch just to change your theme or the limits on available payment providers. BigCommerce gives you the flexibility you need to innovate. Easily swap between fully responsive themes whenever you want. Add digital wallets to your site. And so much more.

Reach more customers by expanding sales channels

BigCommere makes it easy to sell on the world’s top social platforms and marketplaces, such as Amazon, Walmart, TikTok, Wish, Facebook, Instagram — and more. Plus, you get a free Google Ads & Shopping app. Wix only has a few native integrations, and even if you pay for apps, like MultiOrders, you still don’t get access to as many channels as BigCommerce.

Optimize and automate your wholesale capabilities

Wix doesn’t support selling products in bulk/wholesale. Instead, they suggest creating restricted pages. BigCommerce supports wholesale ecommerce with native functionality like price lists and restricted login. And with B2B Edition, you can access next-level features, including setting buyer roles and permissions, quick reorder, quote management and more.

BigCommerce success stories

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“I couldn't see my business succeeding in the various marketplaces without the help of BigCommerce. And there are still other marketplaces to connect as well. Every time I get connected to one, BigCommerce comes out with a completely different channel that we can connect to — so I'm excited about that.”
Dr. Keneshia BerkleyFounder
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“With Magento, we didn’t get town hall meetings where the CEO and product owners tell you what’s new, what’s being improved and then ask us, as the customer, our opinion for how the platform might be improved. And, we didn’t get 24-hour chat and phone support and complete access to a vetted app and partner ecosystem like we do with BigCommerce.”
JUSTIN NUTZMANECOMMERCE DIRECTOR
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“Being a florist, I knew that the tech side of [the business] was not going to be my strong point. I'm not very savvy when it comes to all of that stuff. So to find a platform that had it all built-in and did it for me was very important.”
ELLEN DOUGLASFOUNDER AND OWNER
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“Certainly traffic has increased a lot by adding the transactional capabilities as well as all the basics that you get with BigCommerce. I don't know that we would have been able to do search engine marketing if we weren't on a platform like BigCommerce.”
TIM BURNSDIRECTOR OF DIGITAL AND MARKETING
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Common BigCommerce vs Wix questions

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